How much do Facebook and Instagram ads cost?
See what Facebook and Instagram ads really cost in India, before you spend a rupee. Answer a few quick questions to get your likely reach, leads and cost per lead — free, with no sign-up.
Includes 18% GST kept by Meta. Your numbers depend on your business, city and goal.
Working out your estimate
Your estimate
Amounts are in Indian rupee (₹).
This is an estimate, not a guarantee. Your real results depend on a few things you control.
What affects your results?
- Your ad photos and videos
- Your offer
- Who you target
- How fast you reply on WhatsApp or phone
- Competition in your area
- Tracking set up correctly
Ad costs in your market are different
This calculator uses data for customers in India. Costs in other countries can be several times higher, so we'd rather not guess. Share your details and we'll send you a custom estimate for your market within 24 hours.
We already have your details. For a custom estimate for your market, message us on WhatsApp and we'll reply within 24 hours.
Your full plan
Your money back
How much of each sale goes to ads
It keeps growing after month 1
Estimated, from the same month's ad spend with no extra budget.
Our advice for your business
Tips to get more from your budget
Want these numbers for your business, with a plan to beat them?
Honest numbers, not a sales pitch.
Most ad cost calculators show one big number and hope you don't ask questions. We show a low, likely and high range, because results depend on your ads, your offer and how fast you follow up. Every figure comes from 2026 Facebook and Instagram ads benchmarks for India, checked across several sources and against the campaigns we run.
Your business type
A lead for a coaching class costs far less than a lead for a home loan or a luxury flat. We start from what businesses like yours typically pay per lead or per order on Facebook and Instagram.
Your goal
WhatsApp chats and sign-ups usually cost less than form leads, and phone calls a little more. Your estimate changes with what you want people to do.
Your city
Ads in Mumbai, Delhi or Bengaluru cost more than in smaller cities, because more businesses compete for the same people. Tell us your city and we adjust for it.
GST taken out first
In India, Meta keeps 18% GST from what you pay. We take it out before calculating, so your estimate uses only the money that actually reaches your ads.
Facebook and Instagram ad costs, answered.
How much do Facebook ads cost in India?
There is no fixed price. You set your own budget, and Meta charges for the people your ads reach. In 2026, showing your ad 1,000 times in India costs about ₹50 to ₹300 for most industries, and a lead from a form usually costs ₹50 to ₹1,200. Use the calculator above for an estimate for your business.
How much do Instagram ads cost?
Instagram ads run through the same Meta ads system as Facebook, so the costs are similar. Instagram Reels placements are often a little cheaper per view than feed posts.
What is the minimum budget for Facebook ads?
Meta lets you start with a very small daily amount, but for useful results most businesses in India need ₹15,000 to ₹50,000 a month, depending on the industry. Below that, Meta has too little data to find the right people for you.
Is GST charged on Facebook and Instagram ads in India?
Yes. Meta charges 18% GST to advertisers in India and keeps it out of the money you add. Businesses registered for GST can usually claim it back as input credit. Our calculator takes GST out of your budget first, so the estimate uses only the money that actually reaches your ads.
What is a good cost per lead on Facebook?
It depends on what you sell. A good lead for a coaching class may cost under ₹150, while a real estate or finance lead can cost ₹500 or more and still be very profitable. What matters is what you earn from the customers those leads become.
Should I use Facebook ads or Google ads?
Google ads reach people who are already searching for what you sell, which suits services like plumbers, clinics and car rentals. Facebook and Instagram reach people who are not searching yet, which suits classes, products and anything visual. Many businesses do best with both. Try our Google Ads cost calculator too.
Want a plan that beats these numbers?
Tell us about your business and we'll show you which platform, what budget and what results to expect. No pitch, no pressure.